Law of Verbal Packaging
Book definition: Mortensen (Maximum Influence) “The Law of Verbal Packaging states that the more skillful you are at the use of language and vocal techniques, the more persuasive you will be.”
My definition: How you say something is more important that what you are actually saying. (Send a verbal package, not junk mail)
Examples:
#1 Cinderella Man:
Target: Rich club members
Work?: Yes!
#2 Django Unchained:
Target: Candy-land Gang
Work?: Yes!
#3 Listen Linda:
Who: little boy
Target: LINDA!
Work: Yes
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