Persuasive Principle 4
Law of Obligation
My Definition: In my eyes the law of obligation is the need to return a favor for those who have done something for us.
Analysis: I don't purposely use the law of obligation in my life but I feel as if it happens indirectly. An example of this is when I open the door for someone in the hall or at the store. Usually they feel obligated to get the next door for me. While I do this out of courtesy them most likely do this out of obligation.
Usage: I can use this law this semester to get my girlfriend to do my laundry. I frequently take her to dinner and pay (like I should) as well as do things she asks me to. I feel if I were to ask her to do my laundry because I don't own a machine at my apartment she would feel obligated to.
Examples:
1)
One example of obligation is when me and my best friend go out to eat or to the movies. Usually one of us pays and the other person pays the next time. This started when we went to the movies and my friend left his debit card at home. I told him I will take care of it and then the next day when we went for food he paid for it all.
Target: Jeff
Persuader: LeRon
Method: Paying for movie after an forgotten wallet
Success?: Yes, while unintentional this method of persuasion was successful my friend was more than obligated to pay for our expenses after I paid the first time. This is a positive example because it shows good friendship between me and my friend.
2)
The second example of this is when I got a free trial of Spotify for one month. Without having to pay for anything they let me listen to all my favorite music on demand. When my subscription expired I felt obligated to pay them money in order to keep their service.
Target: Myself
Persuader: Spotify
Method: Free One-Month Subscription
Success? Yes, Spotify was very successful in making me feel obligated to pay them for their services. By giving me a free month of free music I felt as if they had already given me something and it was my turn to return the favor.
Persuasive Principle 5
Law of Dissonance
My Definition: When feeling uncomfortable or awkward to get them to do what you want. This is also effective because people will go against their beliefs, thoughts, or values.
Analysis: I don't think I've ever used this law in my life at least not knowingly. I don't enjoy making people feel uncomfortable even to get what I want. This is a hard principle to classify and know when its being used. However if this is used correctly I believe it can be very effective.
Usage: I'm not planning to use this law because it appears to me to be somewhat unethical. I just don't see myself pushing someone to accept my persuasion by knowingly making them uncomfortable.
Examples:
1)
My biggest example and probably most annoying is the way people that run pyramid schemes approach me and other 'customers'. They wheel you in by talking to you about life and catching up as old friends. Others try to get you involved by telling you they own their own business and asking if you wanna work. They then get you in on an Skype call then when you are live they ask you to pay them money and work as a part of their team. They make sure to say things like "I know you're reliable and wouldn't bail on an opportunity like this".
Target: Myself
Persuader: Pyramid Schemers
Method: Skype Interviews
Success?: NO! This was by far one of the most unsuccessful attempts to persuade me ever. The guy trying to persuade me was highly successful at making me feel uncomfortable. This didn't work because I knew what pyramid schemes were and was very keen on avoiding them.
2)
In this second example the law of dissonance is used unintentionally. In the TV show breaking bad one of the main characters Skylar is approached by her brother-in-law. She is asked to stop avoiding her sister and to return her calls because she feels sad that she is being ignored. Skylar is upset with her and purposely doesn't speak tp her. After the Brother-in-law hank beg her, Skylar blows up and yells at hank about all her issues with her terminally ill husband and her broken fridge. Hank hugs her and offers to take a look at the fridge for her.
Target: Hank
Persuader: Slylar
Method: Yelling
Success?: Yes, While unintentional the yelling and crying Skylar did made hank feel uncomfortable and forget about his wife's needs in order to make Skylar feel content. He feel uncomfortable and the only way out was to give Skylar the satisfaction of a fixed fridge.
Reader Update: I have been able to use the law of obligation recently. My neighbor who forgot to pay me for the internet bill needed a ride to the store. I offered to help for free and take him where he needed to go. Because I was so nice he felt obligated to give me the money for the internet, as well as to buy me lunch. This wasn't my intention when originally extending the offer I just wanted to help.
Persuasive Principle 6
Law of Verbal Packaging
Book Definition: "The law of verbal packaging states that the more skillful you are in the use of language and vocal techniques, the more persuasive you will be." - MortensenMy Definition: How you say something is more important that what you are actually saying. (Send a verbal package, not junk mail)
Analysis: I have used this so many times in my life to get the things I want. I am very good at wording things in a way that sounds appealing to both parties. Because of this I get what I want and the giver doesn't feel like they have done anything in-ordinary.
Usage: I will use this law to get the things in life that I want. I believe most things are obtainable if you know the right things to say too get them. Like the saying its not what you know but who you know. Its not what you say but how you say it.
Examples:
1)
Cinderella Man: James Braddock is down on his luck and as a former boxer begs the people who he made very wealthy for their change to her get his kids back home.
Target: Rich club members
Persuader: Braddock
Method: Begging
Success?: Yes! Jim said I need help and you all can help me in such a sincere way. The way he packaged his message was to flawless even the poorest of people would feel compelled to give to him. As a watcher I felt like giving Jim my last dollar,
2)
Django Unchained: Dr Schultz and Django are bounty hunters who just killed three men who work for Calvin Cang and his gang. Because of this Schultz must beg for their lives.
Who: Dr King Schultz
Target: Candy-land Gang
Method: Verbal persuasion
Success?: Yes! Dr Schultz knew he was kinda in rough water without a paddle. The way he carefully worded the things he needed to say was crucial to his health. Because of this the way he delivered his speech was carefully thought out and concise.
3)
Listen Linda: This little boy asked and was given a cookie by his grandmother after his mother specifically told him no. He must persuade her not to punish him for such and action!
Reader Update: I have not used the Law of Dissonance because I still feel as if that is the more unethical law. I don't feel like making other uncomfortable in order to get the things that I want.
3)
Listen Linda: This little boy asked and was given a cookie by his grandmother after his mother specifically told him no. He must persuade her not to punish him for such and action!
Target: LINDA!
Persuader: little boy
Method: Unbelievably cute wording
Success?:Yes This little boy while young is a master persuader. He really only had a small simple message to send which was "listen to me, I'm innocent". The way in which he sent this message was custom fit to how the Target needed to receive this information in-order to be persuaded
Reader Update: I have not used the Law of Dissonance because I still feel as if that is the more unethical law. I don't feel like making other uncomfortable in order to get the things that I want.
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