Persuasive Principle 7
Law of Association
My Definition: Certain things that trigger memories or emotions make us more vulnerable to persuasion.
Analysis: I use this law on myself I think. Whenever I see a food that reminds me of my childhood I often think it to be good and try it regardless of whether or not it is.
Usage: I can use this law this semester to make sure group members I pick for projects have a good work ethic. I will look for similarities in them to persuade myself to pick them. If the are wearing things that I can relate to I will be more persuaded to choose them.
Examples:
1)
This is a Sendiks Commercial shows how we should associate red bags(From Sendiks) with good things.
Target: Audience
Persuader: Sendik's
Method: Santa Commercial
Success?: Yes, Sendik's is able to create this positive stigma that if you show there you enjoy quality things in nice bags. They have higher than normal prices which leads me to believe this works because people shop there a lot!
2)
The second example of this is how Christmas itself has become associated with Red and Green. Anytime I see those two colors together I automatically think of Christmas. Through a combination of marketers and tradition Christmas has forever become associated with Red and Green.
Target: America
Persuader: Christmas
Method: Yearly Association tactics
Success? Yes, Christmas is unbelievably successful at turning a whole nation Red and Green during the Winter season. Without hesitation people plan their whole lives around this one Holiday. Even people of other religions have taken to Christmas and the giving spirit. Red and Green will forever be Christmas colors.
Persuasive Principle 8
Law of Balance
My Definition: The Law of Balance is the ability to use both word choice and logic to persuade someone to do something.
Analysis: I use this law frequently when I try to persuade someone. I give them my best speech then I speak to their logical side to bring things home.
Usage: I plan to use this law to persuade the clients of my senior seminar class to view my presentation as above average. I must not only tell them what I did but show the logic in the things that I did.
Examples:
1)
The law of balance is displayed when there are don't drink and drive campaigns. The tell you not to do this because it is illegal and that you can kill someone I never drink and drive for this reason. They also show statistics on correlation deaths and visual impairments.
Target: Myself
Persuader: Anti-Drink and Drivers
Method: Presentation
Success?: YES! This was by far one of the most successful attempts to persuade me ever. They show how stupid it is and provide sound logic to back this. Because of these reason I and very persuaded to never drink and drive.
2)
The law of balance is also display through smoking ads. I this ad we see how smoking is portrayed as death leaving the option up to you on whether or not you wish to smoke.
Target: Everyone
Persuader: Anti-Smoking Groups
Method: AD
Success?: Yes, For me this works well. I hate smoking and especially the smell. The added fact that it can kill you is a no brainier for me. I do not do things that are likely to get me dead. So smoking is out of the question. The ad is very emotional. The vibe and depiction that cigarettes will kill you really triggers an emotional response.
Reader Update: I have not been able to use the law of association recently.It has not really come up in my life. Therefore I dont really have a personal example of this affecting me recently.
Persuasive Principle 9
Law of Expectations
Book Definition: "The Law of Expectations uses expectations to influence reality and create results." - MortensenMy Definition: I believe the Law of Expectations is alike a domino effect. If you see one domino fall you are more inclined to fall like the one before it. Monkey see, monkey do.
Analysis: I have used this so many times in my life to get the things I want. I am very good at wording things in a way that sounds appealing to both parties. Because of this I get what I want and the giver doesn't feel like they have done anything in-ordinary.
Usage: I will use this law to show people how to do new things. When I am teaching a skill I will make the things I'm doing very exaggerated so people will see what I'm doing and from the expectation that they must do the same
Examples:
1)
When ever I go out to eat with my Girlfriend I always see her place a napkin on her lap. While I understand the purpose for this I don't do it because I am a clean eater. However during thanksgiving dinner with her family I saw everyone but me do this same practice. Because of the expectation for me to do the same I then placed a napkin on my lap for Dinner.
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Persuader: Girlfriend and Family
Method: Expectation
Success?: Yes! Because I saw everyone else do this and formed and expectation that I must do the same I caved and followed suit.
2)
STOP! This law if very apparent when it come to laws themselves. The government formed very good expectation of citizens by incident consequences if they aren't followed. For example whenever I see a Stop sign while I am driving I Stop, even if I don't want to. For most people when you see a stop sign you thoughts are 'this is an inconvenience' However 90% of the time most of everyone stops.
Reader Update: I have used the Law of Balance recently. I have started a new diet and part of the starting process was deciding whether or not to do it,m The followed logic that its good for me and make me look better made me more open to starting the diet.
Target: Drivers
Persuader: Government
Method: Stop Signs
Success?:Yes the formed expectations that we must stop or else are very powerful. We also form an expectation that if we don't stop we will likely get pulled over and given a ticket. Because of this we are more inclined to STOP!
Reader Update: I have used the Law of Balance recently. I have started a new diet and part of the starting process was deciding whether or not to do it,m The followed logic that its good for me and make me look better made me more open to starting the diet.
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