The Law of Contrast

Book: "The Law of Contrast explains how we are affected when we are introduced to two different alternatives or options in succession." - Mortensen


Personal: Having two or more options to choose from, the one the better presents itself will be more favorable to be picked.


Examples:

Target: People with nothing to do at 3am

Persuaders: Infomercial guys

Method: Fear of looking bad

Success?: Yes

ex 2

Me: 10 mins away, wait 5 then say 5.

Target: My friend/Acquaintance

Persuader:Me

Method: Waiting

Success? Yes

ex 3

https://www.youtube.com/watch?v=Wm7lhFkEijY&list=RDGLDO7o1yLOw&index=5

Target: Adults that care

Persuader: FreeCreditReport.com guys

Method: Commerical

Success?: Yes