Persuasive Principles 7,8,9

 Persuasive Principle 7

Law of Association

Book Definition: "The Law of Association defines the mental triggers and anchors that will generate the right feelings, emotions, and thoughts to create a persuasive environment." - Mortensen


My Definition:   Certain things that trigger memories or emotions make us more vulnerable to persuasion.

Analysis: I use this law on myself I think. Whenever I see a food that reminds me of my childhood I often think it to be good and try it regardless of whether or not it is.

Usage: I can use this law this semester to make sure group members I pick for projects have a good work ethic. I will look for similarities in them to persuade myself to pick them. If the are wearing things that I can relate to I will be more persuaded to choose them.
Examples:

1)

This is a Sendiks Commercial shows how we should associate red bags(From Sendiks) with good things.

Target: Audience
Persuader: Sendik's

Method: Santa Commercial

Success?: Yes, Sendik's is able to create this positive stigma that if you show there you enjoy quality things in nice bags. They have higher than normal prices which leads me to believe this works because people shop there a lot!

2)

The second example of this is how Christmas itself has become associated with Red and Green. Anytime I see those two colors together I automatically think of Christmas. Through a combination of marketers and tradition Christmas has forever become associated with Red and Green.

Target: America

Persuader: Christmas

Method: Yearly Association tactics

Success? Yes, Christmas is unbelievably successful at turning a whole nation Red and Green during the Winter season. Without hesitation people plan their whole lives around this one Holiday. Even people of other religions have taken to Christmas and the giving spirit. Red and Green will forever be Christmas colors.

 Persuasive Principle 8

Law of Balance

Book Definition: "Logic and emotion must be blended and balanced. Emotions will trigger action, whereas logic will justify the agreement. The proper fusion of emotion and logic will speak to both the conscious and subconscious parts of the mind and increase your ability to persuade." - Mortensen

My Definition: The Law of Balance is the ability to use both word choice and logic to persuade someone to do something.

Analysis: I use this law frequently when I try to persuade someone. I give them my best speech then I speak to their logical side to bring things home.

Usage: I plan to use this law to persuade the clients of my senior seminar class to view my presentation as above average. I must not only tell them what I did but show the logic in the things that I did.

Examples:

1)
The law of balance is displayed when there are don't drink and drive campaigns. The tell you not to do this because it is illegal and that you can kill someone I never drink and drive for this reason. They also show statistics on correlation deaths and visual impairments.

Target: Myself
Persuader: Anti-Drink and Drivers
Method: Presentation
Success?: YES! This was by far one of the most successful attempts to persuade me ever. They show how stupid it is and provide sound logic to back this. Because of these reason I and very persuaded to never drink and drive.


2) 
The law of balance is also display through smoking ads. I  this ad we see how smoking is portrayed as death leaving the option up to you on whether or not you wish to smoke.

Target: Everyone
Persuader: Anti-Smoking Groups
Method: AD
Success?: Yes, For me this works well. I hate smoking and especially the smell. The added fact that it can kill you is a no brainier for me. I do not do things that are likely to get me dead. So smoking is out of the question.  The ad is very emotional. The vibe and depiction that cigarettes will kill you really triggers an emotional response.

Reader Update: I have not been able to use the law of association recently.It has not really come up in my life. Therefore I dont really have a personal example of this affecting me recently.

Persuasive Principle 9

Law of Expectations

Book Definition: "The Law of Expectations uses expectations to influence reality and create results." - Mortensen

My Definition: I believe the Law of Expectations is alike a domino effect. If you see one domino fall you are more inclined to fall like the one before it. Monkey see, monkey do.

Analysis: I have used this so many times in my life to get the things I want. I am very good at wording things in a way that sounds appealing to both parties. Because of this I get what I want and the giver doesn't feel like they have done anything in-ordinary.

Usage: I will use this law to show people how to do new things. When I am teaching a skill I will make the things I'm doing very exaggerated so people will see what I'm doing and from the expectation that they must do the same

Examples:
1) 
When ever I go out to eat with my Girlfriend I always see her place a napkin on her lap. While I understand the purpose for this I don't do it because I am a clean eater. However during thanksgiving dinner with her family I saw everyone but me do this same practice. Because of the expectation for me to do the same I then placed a napkin on my lap for Dinner.

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Target: Myself
Persuader: Girlfriend and Family
Method: Expectation
Success?: Yes! Because I saw everyone else do this and formed and expectation that I must do the same I caved and followed suit.

2)

STOP! This law if very apparent when it come to laws themselves. The government formed very good expectation of citizens by incident consequences if they aren't followed. For example whenever I see a Stop sign while I am driving I Stop, even if I don't want to. For most people when you see a stop sign you thoughts are 'this is an inconvenience' However 90% of the time most of everyone stops.

Target: Drivers

Persuader: Government

Method: Stop Signs

Success?:Yes the formed expectations that we must stop or else are very powerful. We also form an expectation that if we don't stop we will likely get pulled over and given a ticket. Because of this we are more inclined to STOP!

Reader Update: I have used the Law of Balance recently. I have started a new diet and part of the starting process was deciding whether or not to do it,m The followed logic that its good for me and make me look better made me more open to starting the diet.

Persuasive Principles 4,5,6

 Persuasive Principle 4

Law of Obligation

Book Definition: "The law of obligation states that, when others do something for us, we feel a strong need, or urge, to return the favor" - Mortensen


My Definition:  In my eyes the law of obligation is the need to return a favor for those who have done something for us.

Analysis: I don't purposely use the law of obligation in my life but I feel as if it happens indirectly. An example of this is when I open the door for someone in the hall or at the store. Usually they feel obligated to get the next door for me. While I do this out of courtesy them most likely do this out of obligation.

Usage: I can use this law this semester to get my girlfriend to do my laundry. I frequently take her to dinner and pay (like I should) as well as do things she asks me to. I feel if I were to ask her to do my laundry because I don't own a machine at my apartment she would feel obligated to.

Examples:

1)

One example of obligation is when me and my best friend go out to eat or to the movies. Usually one of us pays and the other person pays the next time. This started when we went to the movies and my friend left his debit card at home. I told him I will take care of it and then the next day when we went for food he paid for it all.

Target: Jeff
Persuader: LeRon 

Method: Paying for movie after an forgotten wallet

Success?: Yes, while unintentional this method of persuasion was successful my friend was more than obligated to pay for our expenses after I paid the first time. This is a positive example because it shows good friendship between me and my friend.

2)

The second example of this is when I got a free trial of Spotify for one month. Without having to pay for anything they let me listen to all my favorite music on demand. When my subscription expired I felt obligated to pay them money in order to keep their service.

Target: Myself

Persuader: Spotify

Method: Free One-Month Subscription

Success? Yes, Spotify was very successful in making me feel obligated to pay them for their services. By giving me a free month of free music I felt as if they had already given me something and it was my turn to return the favor.

 Persuasive Principle 5

Law of Dissonance 

Book Definition: "The Law of Dissonance states that people will naturally act in a manner that is consistent with their cognition and commitments." - Mortensen

My Definition: When feeling uncomfortable or awkward to get them to do what you want. This is also effective because people will go against their beliefs, thoughts, or values.

Analysis: I don't think I've ever used this law in my life at least not knowingly. I don't enjoy making people feel uncomfortable even to get what I want. This is a hard principle to classify and know when its being used. However if this is used correctly I believe it can be very effective.

Usage: I'm not planning to use this law because it appears to me to be somewhat unethical. I just don't see myself pushing someone to accept my persuasion by knowingly making them uncomfortable.

Examples:

1)
My biggest example and probably most annoying is the way people that run pyramid schemes approach me and other 'customers'. They wheel you in by talking to you about life and catching up as old friends. Others try to get you involved by telling you they own their own business and asking if you wanna work. They then get you in on an Skype call then when you are live they ask you to pay them money and work as a part of their team. They make sure to say things like "I know you're reliable and wouldn't bail on an opportunity like this".

Target: Myself
Persuader: Pyramid Schemers
Method: Skype Interviews
Success?: NO! This was by far one of the most unsuccessful attempts to persuade me ever. The guy trying to persuade me was highly successful at making me feel uncomfortable. This didn't work because I knew what pyramid schemes were and was very keen on avoiding them.

2) 

In this second example the law of dissonance is used unintentionally. In the TV show breaking bad one of the main characters Skylar is approached by her brother-in-law. She is asked to stop avoiding her sister and to return her calls because she feels sad that she is being ignored. Skylar is upset with her and purposely doesn't speak tp her. After the Brother-in-law hank beg her, Skylar blows up and yells at hank about all her issues with her terminally ill husband and her broken fridge. Hank hugs her and offers to take a look at the fridge for her.

Target: Hank
Persuader: Slylar
Method: Yelling
Success?: Yes, While unintentional the yelling and crying Skylar did made hank feel uncomfortable and forget about his wife's needs in order to make Skylar feel content. He feel uncomfortable and the only way out was to give Skylar the satisfaction of a fixed fridge.

Reader Update: I have been able to use the law of obligation recently. My neighbor who forgot to pay me for the internet bill needed a ride to the store. I offered to help for free and take him where he needed to go. Because I was so nice he felt obligated to give me the money for the internet, as well as to buy me lunch. This wasn't my intention when originally extending the offer I just wanted to help.

Persuasive Principle 6

Law of Verbal Packaging

Book Definition: "The law of verbal packaging states that the more skillful you are in the use of language and vocal techniques, the more persuasive you will be." - Mortensen

My Definition: How you say something is more important that what you are actually saying. (Send a verbal package, not junk mail)

Analysis: I have used this so many times in my life to get the things I want. I am very good at wording things in a way that sounds appealing to both parties. Because of this I get what I want and the giver doesn't feel like they have done anything in-ordinary.

Usage: I will use this law to get the things in life that I want. I believe most things are obtainable if you know the right things to say too get them. Like the saying its not what you know but who you know. Its not what you say but how you say it.

Examples:
1) 
Cinderella Man: James Braddock is down on his luck and as a former boxer begs the people who he made very wealthy for their change to her get his kids back home.

Target: Rich club members
Persuader: Braddock
Method: Begging
Success?: Yes! Jim said I need help and you all can help me in such a sincere way. The way he packaged his message was to flawless even the poorest of people would feel compelled to give to him. As a watcher I felt like giving Jim my last dollar,

2)
Django Unchained: Dr Schultz and Django are bounty hunters who just killed three men who work for Calvin Cang and his gang. Because of this Schultz must beg for their lives.

Who: Dr King Schultz
Target: Candy-land Gang
Method: Verbal persuasion

Success?: Yes! Dr Schultz knew he was kinda in rough water without a paddle. The way he carefully worded the things he needed to say was crucial to his health. Because of this the way he delivered his speech was carefully thought out and concise.
3)
Listen Linda: This little boy asked and was given a cookie by his grandmother after his mother specifically told him no. He must persuade her not to punish him for such and action!

Target: LINDA!

Persuader: little boy

Method: Unbelievably cute wording

Success?:Yes This little boy while young is a master persuader. He really only had a small simple message to send which was "listen to me, I'm innocent". The way in which he sent this message was custom fit to how the Target needed to receive this information in-order to be persuaded 

Reader Update: I have not used the Law of Dissonance because I still feel as if that is the more unethical law. I don't feel like making other uncomfortable in order to get the things that I want.