Persuasive Principle 10
Law of Contrast
Book: "The Law of Contrast explains how we are affected when we are introduced to two different alternatives or options in succession." - Mortensen
Personal: Having two or more options to choose from, the one the better presents itself will be more favorable to be picked.
Analysis: I use this law on my friend when I need to make my choice in where to eat seem more favorable by comparing places with contrasting observations that aren't equal
Usage: I can not really see myself using this method in the next week as there are only 5 days left and most of my assignments are already complete however I will be looking for ways to use this method.
Examples:
1)
Target: People with nothing to do at 3am
Persuaders: Infomercial guys
Method: Fear of looking bad
Success?: Yes
2)
When I am on my way somewhere and I am running late I often use the law of contrast in my favor. I estimate I maybe ten minutes away from somewhere and I don't immediately reach out to tell someone I'm running late. I wait five minutes and then tell them I'm five minutes away.
Target: My friend/Acquaintance
Persuader:Me
Method: Waiting
Success? Yes, by waiting till I am five minutes away friends are more accepting of my lateness versus telling them right away when I am 10 minutes away.
3)
https://www.youtube.com/watch?v=Wm7lhFkEijY&list=RDGLDO7o1yLOw&index=5
Target: Adults that care
Persuader: FreeCreditReport.com guys
Method: Commerical
Success?: Yes, By seeing the contrast of how things turn out if you decide to not check your credit score you are better able to see the value in freecreditreport.com therefore making you more likely to use the product.
Persuasive Principle 11
Law of Social Validation
Book Definition: "The Law of Social Validation recognizes and builds on our innate desire to be part of a group or part of the majority and that we tend to change our perceptions, opinions, and behaviors in ways that are consistent with group norms." - Mortensen
My Definition: The Law of Social Validation is being persuaded in effort to fit in with social norms and society.
Analysis: I used to use this law frequently when I was in middle school, when my friends would get into a new fad I would instantly be persuaded to join them.
Usage: I plan to use this law to persuade my friends to go out for the end college celebrations. By telling them that everyone else graduating will be doing the same.
Examples:
1)
Target: Samantha
Persuader: Regina George
Method: Peer Pressure
Success?: Yes, Because Regina put her on the spot and called her a loser the only way for her to redeem herself was to conform and go shopping.
2)
Back when I was in high-school Modern Warfare 2 was thee game to have and not having it made you a loser. All my friends were gonna have this game and I was dead set on having it as well. My friend wasn't super sold on getting the game because it was "his thing". I got the game on release on played it nonstop. Eventually noticing how little I was now playing other games with my friend he bought the game and joined in.
Target: Friend Luke
Persuader: Me and rest of the world
Method: Exclusion
Success?: Yes, while not really intentional, the fact that everyone else had a game Luke did not he was really eager to conform. With the added fact we no longer played together was the big push that led the persuasion.
Reader Update: I have used the law of contrast recently, in a effort to get my best friend to go to the movies with me I nagged him that his Friday night would be boring if we didn't. He "would end up at home bored" This worked well and the movie(Guardians of the Galaxy) was phenomenal
Persuasive Principle 12
Law of Scarcity
Book Definition: "The more scarce an item becomes, the more the item increase in value, and the greater the urge is to own it. Scarcity drives people to action, making us act quickly for fear of missing out on an opportunity." - Mortensen
My Definition: Supply and demand, lower the supply, increase the demand.
Analysis: This is probably the law that works on me the least. I am not really motivated to do something purely because the option may not be available to me later on. I take things as they come.
Usage: I do not plan to use this law this semester or anytime soon. Potentially it will be something I use as a way to get others to buy a product if I become an entrepreneur in the future.
Examples:
1)
When I go to purchase an item off of Amazon.com I always meet this 'left in stock' message when I am searching for an item to buy.
Target: Myself
Persuader: Amazon
Method: Amazon.com
Success?: Not always, but mostly. This effect of seeing only 1 item left in stock more so persaudes me to buy an product. The fact that me waiting will result in not receiving the item compels me to hit buy!
2)
Recently a group of friends and I decided to go on the Lakefront Brewery tour. When I was told you needed to buy tickets in advance I was put in charge of doing so for the whole group. While I initially waited to do so I go the last 6 tickets for our time slot. When I went to check out I was greeted by a timer that said it would only hold my tickets for so long.
Target: Me
Persuader: Brewery Tour
Method: Check out timer
Success?:Yes, because the ticket will only hold for 3-5 minutes I was more than eager to give them my money. Usually this wouldn't work on me but because I was ordering for a group I was more manipulated by this method to avoid the disdain of others.
Reader Update: I have not been able to use the law of social validation because of lack of opportunity. I also feel like it is similar to peer pressure which I try not to impose on others.
